AI visibility strategy shouldn’t fall solely on comms leaders’ shoulders, but they are well- positioned to lead the charge within their organizations. They can form cross-functional teams early to educate their marketing and technical peers, and build plans together.
What makes for a truly compelling story is overlaying that with a human element, an actual story. It comes from delving into aspects of humanity that AI may or may not be able to fully articulate, because it's based on human experiences.