Mission North helps companies prepare for and navigate the rigors, expectations and excitement of becoming a publicly traded company.
IPO success is measured by sustained proof of reputation and performance over time, not just a single moment.
We partner with companies to build a strategic communications foundation to create lasting value. Our market-tested approach helps clients build their backstory, prove their performance, elevate the character of the company and their leaders, and show investors and key stakeholders their best days are ahead.
We root your comms strategy in reputation-building with key audiences; set precedent for news and content cadence through IPO so you can stay visible during quiet period.
Prime the Market: Prove you’re valuable
We help seed financial performance narratives and shape perceptions of the company and category, identify business and reputation risks and evaluate message strengths and gaps.
Execute and Sustain: Prove you’re ready
We ensure flawless execution in lead-up to listing day and help make the most of your time on the trading floor and in the spotlight as you transition to your new normal as a public company.
Investor appetite for great companies to invest behind has generally not changed, but what is deemed as an attractive and investable company has. Pre-IPO companies have to understand that new definition and how they fit within it.
