<case-study-stat>Forbes<case-study-stat> cover on CEO Frank Slootman
<case-study-stat>1,900+<case-study-stat> unique articles & broadcast hits
<case-study-stat>2x<case-study-stat> stock price first day of trading
Snowflake
mission
Snowflake delivers the Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. But preparing for an IPO— and a new era of corporate accountability amidst a global pandemic— required a new approach.
ABOUT
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
Future Stack
Steering Software’s Biggest IPO
Challenge
Against the backdrop of a worsening pandemic, our challenge was to navigate the big tech backlash while positioning Snowflake as a company built to last, and CEO Frank Slootman as an exceptional leader in any economic climate.
Strategy
Built a holistic picture of the post-COVID media and markets environment, and conducted a methodical analysis to uncover the biggest opportunities and risks associated with one of the most anticipated IPOs in software history.
Assessed Frank Slootman’s media and digital presence to identify his strengths and vulnerabilities, created a strategic plan to guide pre-IPO, day-of and post-IPO communications, and developed a cyber incident response and issues management communications playbook.
With an up-leveled technical narrative for C-suite and mainstream investors, we nurtured top-tier media relationships to secure day-of and post-IPO features that positioned Slootman as a career CEO with the Midas Touch.
Impact
Snowflake’s IPO was the most successful in software history.
The stock price doubled on the first day of trading.
Secured 1,900+ unique articles and broadcast hits around the IPO, and a subsequent Forbes cover story on Frank’s meteoric rise.
Cemented trusted relationships with some of the most influential reporters in tech including Jim Cramer, Jon Fortt, Alex Konrad, and Aaron Tilley.
