Survey Says: AI Is a Human Story
Data shows audiences prefer human-centered AI storytelling. Here’s what that means for marketers and communicators.
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Mission North EVP Tom Blim on the Power of ‘Deep Thinking’ in Corporate Comms
This fall, comms industry veteran Tom Blim joined Mission North as EVP of Digital and Content. We spoke with him about the new role, industry trends, and more.
How ezCater CTO Erin DeCesare Empowers Teams Through Creativity
Our Co-CEO Tyler Perry spoke with ezCater’s CTO about how creative prompting can empower teams to speak up and how she approaches ‘servant leadership’ without becoming ‘the fixer.’
HumanX CEO: ‘AI’s Biggest Potential Is the Work We Cannot Do Ourselves’
We recently spoke with with Stefan Weitz, an 18-year Microsoft veteran, author, angel investor, and currently the CEO and co-founder of the HumanX AI conference. Read more for his take on AI innovation!
‘Helping Startups Become Known and Understood’: A Q&A With Allison Braley of Bain Capital
As part of our ongoing 'Communications Turning Point' series, we recently caught up with Allison Braley, Partner and Head of Marketing at Bain Capital Ventures. We spoke about AI adoption, comms tips and tricks for earlier-stage companies, and more.
From Growth Drivers to IPO Timing: A Q&A With Leslie Pfrang of Class V Group
For our ongoing IPO readiness series, we caught up with Leslie Pfrang, Partner at Class V Group, an IPO and capital markets advisory firm. We discussed the current state of IPOs and what great companies can do to prepare.
RSAC’s Ben Waring on Handling Comms for the World’s Largest Cybersecurity Conference
We caught up with RSAC’s Ben Waring to talk about how the RSA Conference has evolved over the years and what it’s like to manage press when the U.S. Secretary of State comes to town.
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Charlotte Jee at MIT Tech Review on Finding Unique Stories and Working With PR and Tech Companies
beat reporters|Computerworld|COVID-19|cryptocurrencies|digital journalism|exclusives|Facebook|global chip shortage|Government Computing|mental health|mit tech review|NFT|Politics|PR pitches|print journalism|psychedelic therapy|supply chain|tech journalism|Technology PR|Techworld|Alex Ezra|China L. Martens
Top 10 Learnings for High-Growth Life Science Companies: Takeaways from Our PR Success
Absci|agriculture|Allonnia|Antheia|Atlast Food Co|biotech|communications|content marketing|corporate reputation|COVID-19|diversity|earned media|Ecovative|Enko|Ethics|food|Ginkgo Bioworks|healthcare|IPO|Joyn Bio|Life science|Life sciences|LifeStance|Media & PR|Motif FoodWorks|paid media|plant-based food|Seed Health|SPAC|storytelling|synthetic biology|thought leadership|Twitter|UPSIDE Foods|values|Melissa Musiker
The Principles of Great Positioning with Jamie Barnett, Silicon Valley’s Word Nerd
AppZen|asana|brand consistency|brand experience|category creation|CEOs|Citrix|CMOs|competitive intelligence|COO|corporate narrative|corporate positioning|corporate reputation|corporate responsibility|customer insights|customer journey|Figma|G2|McAfee|Messaging corporate narrative|Netskope|Bill Bourdon
From the Beach to the Spa to the Mountains: How Mission Northers Spent Mental Health Day
avoiding burnout|COVID-19|family|friends|Mental Health Day|Mission North|one-on-one time|recharging|relaxation|socializing|Jacki Ochoa|Yuliya Kim|China L. Martens
Faisal Masud, fabric CEO, on Starting Rebranding Internally, the Growth of B2B E-Commerce and the Future of Retail
Amazon|APIs|B2B|B2B e-commerce|b2b marketing|brand|brand management|customer voice|e-commerce|fabric|Messaging corporate narrative|online purchasing|retail|Shopify|Walmart|Chris Heine
Humu’s Jessie Wisdom on Building More Equity, Flexibility and Experimentation into Work
corporate reputation|COVID-19|empathy|employee engagement|employee experience|flexible work policies|Humu|hybrid workplace|in-person meetings|inclusivity|leadership|onboarding|performance management|physical office|productivity|return to the office|The Great Resignation|workplace equity|Julia Kelson
Your Business Might Be Ready for an IPO, But Is Your Reputation?
Board governance|Canva|Chief Diversity Officer|Coinbase|corporate identity|corporate reputation|corporate social responsibility|Crisis plans|DEI|ESG|Facebook|IPO|IPO preparation|microsoft|Okta|reputation equity|reputational damage|SEC|Uber|Bill Bourdon
Be Principled, Take Bold Action, Put Stakeholders First: The Real Lessons to Draw from Facebook’s Missteps
benefit of the doubt|corporate rebranding|corporate reputation|Facebook|license to operate|Mission North|permission to innovate|reputation building|reputation management|reputation measurement|talent and employee engagement|Nick Maschari
UKG’s Heather Geronemus on Turning Company Values into Action to Support Employees and Their Communities
Company Culture|corporate reputation|corporate social responsibility|COVID-19|Hiring|HR|philanthropy|retention|talent strategy|UKG|values|Allie Carmichael
Google Security’s Scott Westover on Moving from an Agency to a Global Tech Firm and Being a Trusted Client Advisor
client service|client voice|corporate communications|corporate PR|Cybersecurity|Google|Google Search|Google Security|media relations|Mission North alumnus|PR|PR pitches|prioritization|public relations|reporters|security|trusted advisor|Julia Kelson