December 9, 2024
December 10, 2024
July 10, 2024
February 15, 2024
There’s no denying that companies find themselves in an incredibly challenging environment, as they navigate complex issues ranging from AI to sustainability to geopolitics. A “perfect storm” of issues, stakeholders, and their rising influence can, in fact, obscure the path toward brand loyalty.
Mission North’s inaugural 2024 Brand Expectations Index outlines these issues, and reveals surprising trends on how corporate stances, investments and actions can skew public perceptions of brands. Our findings will help orient and guide CEOs, CCOs and CMOs by revealing which actions may prove net-positive for the brand, and which actions may actually hinder their progress.
December 9, 2024
December 10, 2024
November 21, 2024
November 12, 2024
November 21, 2024
November 11, 2024