Segment Messaging Project

Positioning a Developer Darling for a $3.2 Billion Acquisition

Challenge + Strategy

Positioning Pillars 

  • Tagline: Customer data, simplified.
  • Category: The Customer Data Platform. 
  • Problem: Companies fail to deliver the brand experiences their customers want because it is too hard to unify and act on their customer data.
  • Promise: Segment helps any business deliver great customer experiences by instantly connecting all of their user data with their marketing and analytics applications.
  • Product Magic: Built by developers for developers, Segment’s elegant APIs automate tedious, repetitive engineering work, allowing teams to focus on building great products.
  • Proof: Segment provides more than 11,000 engineers and analysts at 7,000 companies the data infrastructure needed to architect great customer experiences.

Storylines

Execution + Results

Segment Segment provides the customer data infrastructure that helps businesses put their customers first.

Segment Segment provides the customer data infrastructure that helps businesses put their customers first.

Hiring Great People