Segment

mission

ABOUT

Segment provides the customer data infrastructure that helps businesses put their customers first.

Commerce & Logistics

Positioning a Developer Darling for a $3.2 Billion Acquisition

Challenge + Strategy

Positioning Pillars

  • Tagline: Customer data, simplified.
  • Category: The Customer Data Platform.
  • Problem: Companies fail to deliver the brand experiences their customers want because it is too hard to unify and act on their customer data.
  • Promise: Segment helps any business deliver great customer experiences by instantly connecting all of their user data with their marketing and analytics applications.
  • Product Magic: Built by developers for developers, Segment’s elegant APIs automate tedious, repetitive engineering work, allowing teams to focus on building great products.
  • Proof: Segment provides more than 11,000 engineers and analysts at 7,000 companies the data infrastructure needed to architect great customer experiences.

Storylines

Press coverage

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