Chris brings a wealth of knowledge to Mission North on the subjects of marketing technology, interactive advertising, digital branding, social media and e-commerce. As a news reporter, he began covering internet businesses right out of college in 1999, breaking into the field at Direct Marketing News while having a front-row seat to the digital economy's first boom and bust.
Over the years, he broke several big news stories, including Facebook's introduction of the "Like" button in 2010 and Snapchat's Ads API in 2016. Leaving Adweek's post of Technology Editor to join Mission North's Growth Practice in '17, Chris delivers high-level strategy and granular tactics for our Content Studio and media teams. He pinpoints newsworthy angles to pitch reporters and creates a breadth of editorial content including thought leadership articles and blog posts.
Hailing from the Great Plains, Chris graduated from the University of Nebraska-Lincoln with a Bachelor of Journalism degree. During his free time, he enjoys various Brooklyn activities with his family, general sports fandom, movies, concerts and card games.