January 7, 2025
January 7, 2025
As consumers rely more heavily on their mobile devices, a funny thing is happening. In a world gone digital, people are remembering that those tiny computers in their pockets are also phones — and are using them more than ever to make phone calls. According to BIA Kelsey, consumers will make 100 billion calls to businesses this year alone.
Invoca, a company that helps modern marketers optimize for those phone calls and connect them to the omnichannel path-to-purchase, came to Mission North with a challenge. The number of calls is growing, and calls convert at 10 to 15 times the rate of clicks, yet most marketers were not paying attention to them. Invoca enlisted Mission North to raise awareness about the importance of the phone call as a significant revenue driver, and position itself as a leader in marketing innovation.
Mission North connected Invoca’s work to brands and trends that everyone in the industry was already paying attention to, shining a light on the phone-centric strategies of Google, Facebook, Amazon and entering conversations about programmatic and AI.
We recommended rounding out trend discussions with primary research that Invoca could “own,” and worked with them to develop two distinct data reports. The results of these reports proved the increase in calls to businesses spurred by mobile marketing, and showed that in this click-centric world, people still want to have a conversation about things that matter.
From these efforts, the results include a mix of more than 30 high-profile contributed articles and dozens of feature stories and mentions in publications including TechCrunch, VentureBeat, Fortune, Forbes and AdWeek. Read the full case study for more about how Mission North positioned Invoca as a thought leader in marketing innovation.
