Bringing payments to the forefront of hard conversations about healthcare

Waystar is the cloud technology company simplifying healthcare payments.

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Challenge

Waystar was formed in 2018—the product of Bain Capital’s merger between two well-established healthcare revenue cycle management giants. To maintain market share, Waystar needed to quickly establish credibility around its new brand name. It also needed messaging that broke through the noise and appealed to healthcare, financial and mainstream audiences, all at the same time. We partnered to simplify the company messaging and bring payments to the forefront of the conversation. 

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Positioning Pillars

Tagline: 

Waystar is the cloud technology company simplifying healthcare payments.

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Category: 

Healthcare payments

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Problem: 

Today’s broken healthcare system costs providers and hospitals hundreds of billions of dollars annually, while its inefficiency benefits the insurance companies that built it. This system drives up the cost of care, traps providers and healthcare organizations in a cycle of chasing revenue, and leaves patients in the dark.

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Promise: 

Technology can untangle the complex web of payments between healthcare providers, patients, and payers. This is the industry’s best chance to reduce costs, increase transparency, run sustainable healthcare businesses, and improve care.

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Product Magic: 

Waystar is a single, cloud-based platform that provides visibility into every stage of the revenue cycle while streamlining workflows and collections.

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Proof: 

Waystar’s platform works in every care setting, from hospitals and urgent care centers to physicians’ practices and specialty clinics. Waystar’s AI is powered by data representing $600 billion in claims, $125 billion in payments, and 2 billion transactions, on behalf of one in five U.S. patients. With every claim filed, this database grows, and its financial insights improve.

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