Building billion dollar business units

‍Capitalizing on a key revenue moment

In early 2021, LinkedIn Marketing Solutions announced it surpassed $3 billion in ad revenue in one year, outpacing Snap and Pinterest. The moment was a result of Mission North’s years of groundwork raising the profile of the platform through capitalizing on the media’s appetite for expert leadership on industry and product trends. Today, LinkedIn Marketing Solutions products and its leaders are regularly featured in top industry publications AdWeek, The Drum, Fast Company and AdAge. 

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Building thought leadership with data

‍We partnered with LinkedIn Sales Solution in 2016 to help them launch their now annual, ‘State of Sales Report’, which uses the power of LinkedIn’s platform data to validate the need for modern selling tools. The annual report has positioned LSS as a leader for insights into buying and selling that help sales organizations prepare for the future. It’s also helped their solutions become synonymous with the virtual and hybrid selling conversation, which was more important than ever as the pandemic took hold. The report has become an industry crux on selling trends and is regularly featured in top business and trade publications including Forbes, Inc., AdWeek and ZDNet. 

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