Graphika
mission
Strategic Use of Research Results in Reciprocal Press Relationships
ABOUT
is a SaaS and managed services provider that helps organizations navigate complex online networks for digital marketing and disinformation analysis purposes. The technology leverages the power of artificial intelligence to create the world’s most detailed maps of social media landscapes.
Trust
Strategic Use of Research Results in Reciprocal Press Relationships
Graphika provides sophisticated market research, strategic messaging planning, and disinformation detection to Fortune 500 media companies, think tanks, research institutions, and human rights organizations.
Challenge
Graphika was an early-mover in the space, but needed support getting its message to the media and strengthening its reputation as a technology company.
Strategy
- Show, don’t tell the power of the technology with steady stream of high profile research reports
- Strategic interview and exclusive offers with Who’s Who of influencers that positioned Graphika as the media’s go-to resource for disinformation, info ops data and insights.
- Blend of research and rapid response provided consistent brand visibility and inbound interview requests.
- Built personal brand for Chief Innovation Officer Camille François.
Impact
- Consistent Tier 1 coverage for reports tied to COVID, Trump, election disinformation spread
- Speaking engagements at Black Hat, SXSW and Forbes 30 Under 30 conferences
- François profiled in Marie Claire, MIT 35 Innovators Under 35, and Times NEXT 100 Most Influential People
Press coverage
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