Break into the crowded COVID-19 education conversation

Equity-first education storytelling

Challenge + Strategy

The impact of COVID-19 on education created a crowded and intense news landscape that was difficult to break into in the spring and summer of 2020. While many publications were interested in hearing from classroom teachers and school district leaders, the role of education nonprofits didn’t quite fit into the dominant narratives.

When the media landscape proved to be too noisy, Mission North pivoted to storytelling through content, driven by the CEO’s firsthand experiences supporting her two young daughters learning from home. We leaned into the equity debate surrounding pandemic learning pods and educational access in order to engage thoughtfully with timely topics in a fast-moving news cycle.

Execution + Results

The content campaign led to op-eds in USA Today and Quartz that published within the same week and increased Technovation’s share of voice by 19% compared to the previous month. The USA Today story was syndicated 74 times across top-tier local outlets, reaching important audiences for program recruitment across the US. 

Technovation is a global tech education nonprofit dedicated to unlocking the untapped potential of underserved girls and families around the world. Technovation goes beyond simply teaching kids to code by focusing on real-world problem solving, entrepreneurship, and community capital alongside technical concepts like artificial intelligence. Since its founding in 2006, Technovation has engaged tens of thousands of participants across more than 100 countries.

Technovation is a global tech education nonprofit dedicated to unlocking the untapped potential of underserved girls and families around the world. Technovation goes beyond simply teaching kids to code by focusing on real-world problem solving, entrepreneurship, and community capital alongside technical concepts like artificial intelligence. Since its founding in 2006, Technovation has engaged tens of thousands of participants across more than 100 countries.

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